Niliton

SPRING/SUMMER2020 TREND BOOK SENSA TION Sensil1_Intro&BackPages.indd 1 15/6/18 20:45 The smart choice: The sensation upgrades every garment it touches Launch of Sensil ® at international trade shows Nilit presents: The Spring/Summer Sensation Trend Book for 2020 The newTrend Book for Spring/ Summer 2020, whose preparation was led by Louisa Smith , a global expert in fashion forecasts, places emphasis on the time constraints in the technological era.Today’s consumer is trying to find balance between work and private life, and is striving to accomplish more in less time; and, in an era in which ‘time’ is the new “currency”, brands need to provide consumers with a more efficient product. Sensil ® meets this need and provides a wide range of products with fashionable features and special functionalities. These products enable better performance during sports activities, an outstanding look, and an amazing touch. According to Amy Holzer , Marketing Communications Manager, the brochure presents six inspirational groups of trends, including the recommended color directions, types of fabric textures and, most important, the presentation of Sensil ® yarns that are compatible with each trend group and for a variety of end- uses: Activewear, intimate apparel, beachwear and streetwear.This time, we also added Moodboards in each category – inspirational boards that actually illustrate the implementation of the trends. Seamless and hosiery collection An additional brochure that was published presents the latest seamless and hosiery collection for Spring/Summer 2020, – some of which were knitted as concept garments in order to show customers the capabilities of Sensil ® fibers in finished products. The many models were designed by Olga Linovitz , and were produced by the pilot applications team in Migdal Ha’Emek: Mike Elisha , Michael Rikon and TanyaYanovsky , under the leadership of AlonWeiser . TuyapTrade Show, Istanbul,April 2018 In April, Nilit also participated in the Tuyap Trade Show in Turkey, where it presented, together with the Turkish customer, Iplik. Many customers from the jeans fabric sector and other fabric manufacturers visited Nilit’s booth at the trade show and expressed interest in the Sensil ® Heat, Sensil ® Breeze and Sensil ® Innergy fibers. Guests at our pavilion were treated to a special gift bag highlighting the Sensil ® brand. SEAMLESS & HOSIERY COLLECTION SUPPLEMENT TO SPRING/SUMMER 2020 TREND BOOK SeamlessCover&Intro.indd 1 24/6/18 11:37 Niliton |The Nilit Newspaper | Issue no.43 | December 2018 14