Niliton

The Performance DaysTrade Show, Munich, April 2018. Sensil ® Breeze stars in a fabrics exhibition! In April, Nilit participated in a professional trade show dedicated to functional sports products. Besides the branded booth, a Sensil ® poster was displayed on the door to the entrance to the exhibition grounds and at other strategic locations. Pierluigi Berardi’s  participation in the exhibition’s main professional panel also contributed to the extensive professional media coverage for Sensil ® . Additionally, a workshop for Nilit’s guests was held on the second day of the exhibition, with the participation of leading brands from around the world. Fabrics made of Sensil ® yarns won first place in various categories during the Leading Fabrics in Industry Competition.The long-standing Belgian textile company, Liebaert, one of the manufacturers of the winning fabrics, honorably mentioned the contribution of the Sensil ® Breeze yarn to the quality of the flexible and cooling fabric. To view a video clip on the winning fabric made with Sensil ® Breeze, scan the code and browse: Nilit’s leadership during the launch of Sensil ® in Brazil Outdoor Retailer Show, Denver, Colorado, July 2018 In July, Nilit participated in the international Summer Market Outdoor Retailer Trade Show in Denver, Colorado, USA, and strengthened its positioning as a leader of new standards of quality and superior performance that enable prestigious and smart designs in the textile industry. Kirsten Harris , Nilit’s Marketing Manager in North America said:“The trade show was an energetic assembly of experienced fabric manufacturers and innovative apparel brands. Our industry excels in its high level of technical know- how, and consumers are thirsty for sustainable products integrating advanced technology. Nilit’s technical know-how, coupled with its passion for providing consumers with the advantages of Sensil ® , can change the way that consumers experience fashion and promote the growth of brands offering added value. Salão ModaTrade Show in Brazil, June 2018 In June, Nilit participated in an international trade show for underwear, beachwear and sportswear, Salão Moda Brazil. Our impressive presence at the trade show elevated our customer relations to a whole new level. Our innovative Sensil ® collection was a major attraction, and our professional lectures attracted representatives of leading brands to our booth, such as Speedo, and our key customers, such as Fila and Alto Giro, as well as leading bloggers and other influential personalities in the textile industry. Paulo De Bene , NIB’s Technical Manager, presented the performance attributes of Sensil ® yarns and their applications for various customers. Judy Russell , Nilit’s Head of Global Marketing Strategy, presented a lecture about global changes in retailing and their impact on the apparel industry, and Luiz Arruda , the Head of Mindset atWGSN, gave a fascinating presentation to Nilit’s customers about consumers in 2020 and about future retail strategies for providing value to consumers. Launch of Sensil ® at international trade shows (Continued) 3 SALEO MODA BRASIL – SHOW REPORT JUNE 18-20, 2018 Niliton |The Nilit Newspaper | Issue no.43 | December 2018 16