Winning Retail

Made in Chocoland Food for Thought: Anyone who has visited Israel is familiar with the famous brand of domestic chocolate, fondly known as “Cow Chocolate”, which was selected as the leading concept for the sweets section of the supermarket. The gondola end, which serves as the entrance to the section, is seemingly constructed of endless chocolate blocks, each the size of a jumbo candy bar. Any child (or chocolate lover) passing will have the urge to break off a piece, just like Hansel and Gretel… but without the evil witch. הידעת? קוביית השוקולד שנגזרת משוקולד פרה, השוקולד המפורסם והנמכר ביותר בישראל, היתה הבסיס לעיצוב הראשון בחנות. 32 Supermarket Design: From Start to Finish