Winning Retail

The Fluff Factor Following the laundry theme, the pillows and enormous toilet paper rolls suspended in mid-air reinforce the messages of hygiene and purity, by employing the ‘Fluff Factor’, which emphasizes the magnitude of the products’ softness. Toilet Paper and Diapers When Tom Thumb saw that they were gone, he crept back out of the subterranean passage. "It is so dangerous to walk on the ground in the dark," said he, "how easily a neck or a leg is broken." Fortunately he stumbled against an empty snail-shell. "Thank God," said he, "in that I can pass the night in safety." And got into it. Tom Thumb by The Brothers Grimm גם נייר טואלט וחיתולים בהתאם לקונספט העיצובי בכביסה כך גם בקטגוריה זו, הכריות וגלילי נייר הטואלט התלויים, מרמזים על רכות ונעימות ומעניקות מימד משעשע לקטגוריה שלא זוכה בדרך כלל בתהילה. 40 Supermarket Design: From Start to Finish