Winning Retail

A cross between fun and nostalgia When you think of good beer, the promise for fun is the immediate association, and along with it, the intoxicating experience of partying with friends, watching a game, or nights full of sensuality.To simulate this experience, space allocated for this category was furnished with enormous beer faucets, ice buckets and glasses, huge, elongated logos, live concert lighting stands and loudspeakers, photos of young people having fun, plasma screens broadcasting sports channels and flashy sparkling lights taken from the nightclub scene.The shopping experience stimulates the thirst for a frosty beer. The Pub 44 Supermarket Design: From Start to Finish