Winning Retail

It’s not just a galaxy Research shows that the close proximity between the cereal and milk categories stimulates sales for both. In this case, there was a feasibility problem, since milk products needing refrigeration had to be in another part of the store – so the two aisles could not be nearby, much to the disappointment of the cereal department suppliers and producers. We were challenged to create a design emphasizing the winning combination of milk and cereal, by bringing the milk visually into the cereal section. Pouring milk was created by cutting sheet metal and applying a high-gloss, creamy-white sticker. Each cereal box, mounted on a massive constructive arm, pours its respective cereal in milk over the aisle. Above every brand name, we created three-dimentional likenesses of the mascots of each cereal. Way Food for Thought: We experimented with 15 different combinations of materials until we achieved just the right effect of milk pouring out of the cereal boxes. הידעת? קומבינציות שונות של חומרים עד שהגענו לאפקט הנכון של החלב 15 ניסינו הניגר מקופסאות הדגנים. 51 Journey Fu