Winning Retail

The allocation of gondola ends is the cherry-on-top for the manufacturers and brand owners who acquire and control them. The gondola ends are an important part of each section design, as they open and close each aisle, so we worked closely with each vendor to tailor their fixtures to the relevant section concept.This valuable real estate is designed specifically with their branding in mind and may only be changed with their involvement. Gondola Ends home care ו- personal care בגלל החוזק המיתוגי של המוצרים במחלקות ה- הוחלט שלא לעשות שימוש בראשי הגונדולה למבצעים מתחלפים כנהוג, אלא להתייחס אליהם כאל בית של מוצר מסוים ולתת להם במה. 60 Supermarket Design: From Start to Finish